Easter Icons
Making the familiar fresh
The Easter story of Jesus is well-known by Christians and non-spiritual individuals alike.
My challenge here was to make custom imagery and fuse traditional iconography with vibrant colors to make a look and feel that felt hopeful, intriguing, and fresh.
I used the dove, which often represents God throughout the Bible, and infused small icons found in the Easter story to compliment the sweeping text.
Digital Assets
A full complement of digital assets were used for Instagram stories, Reels clips, and Facebook teasers leading up to Easter Sunday.
This included targeted ads to the community using a variation of messaging, imagery, and clips to create intrigue, community, and a place where people might want to explore their faith in a new, welcoming format.
Door to Door
A set of front and back door hangers and invite cards were made for Church members to pass out in their own neighborhoods, workplaces, and friend circles.
Good Friday
I developed the Good Friday imagery from the same set of icons and color pallet for Easter Sunday but drawing on darker tones to encapsulate the somber and reflective tone of that gathering through simple song, readings, and meditations.