Youth Launch
How do you take an out-of-date youth organization and give it life?
By doing exactly that. Life. Movement. Color.
I created an entire package of assets in print, digital, and apparel that would speak much more closely to a youth organization and give them pieces the students would want to wear, share, and be proud of just as much.
First Impressions
Humans make decisions as soon as they walk in the door to a new space. We needed to take a shared-use space and put pieces into place that were easy to transport and full of color to make the first stop one that kids will remember.
Social
We all get it: Social media can be a friend and foe at the same time. Does it actually work? Is anyone paying attention?
I wanted to give this group templates, sharable stories, and a way to bring them into 2024 and look relevant. Clean, vivid, and plenty of space to create their own variations on a set of assets.
Street Wear
No one wears clothes or brands they are not proud to rep. We all feel a little embarrassed when an organization we love doesn’t look the part, on us.
I refreshed the visual look for this youth organization with premium blanks and urban designs that speak to their age of life and something they would wear…regularly!