I consider myself a fisherman, of sorts: Casting lines into various places of life but with patience and thought at the core. A good fisherman is not recklessly casting with speed but with a more measured approach, intentional action, and giving space to be surprised along the way.

The metaphor of fishing is a reflection of storytelling, marketing, and brand experience values in action: bringing together various disciplines, perspectives of the world, insights, resonance, and emotional empathy that will cause change and action, doing so in a way that people will talk about, feel, and remember.

I believe in a world where possibility and potential live within each of us. The possibility of what can be, the potential of how it will happen. I believe in creating visual, aural, and experiential narratives that bring dignity, community, purpose, and retention into shared experiences, action, and enrollment.

Better is always possible.